This is a loyalty app for consumers who visit participating merchants. The app is configurable by merchants to change branding when a customer enters a store. One application of this could be for a mall – when a customer enters a participating merchant in the mall the app’s appearance, available offers, and rewards would automatically change accordingly.
Early testing indicated that some users had difficulty understanding the app’s purpose and function. As a result, I added three walkthrough screens that display the first time the app opens. Users can skip the walkthrough if they so desire. They are prompted to sign up or log in. While consumers can use the app and accrue reward points, they cannot redeem coupons or rewards without an account. A screen explains this if they choose to skip sign-up.